No matter which experience you choose, all of our signature experiences give you exclusive insight into the people, passion and tradition of Anheuser-Busch. You will leave every tour with a sense of history and brewing knowledge unmatched by other brewery experiences.
Machinery may or may not be in operation depending upon production and maintenance schedules.
Stimulate your senses and satisfy your curiosity as you explore the Anheuser-Busch art of brewing. This tour gives guests a unique behind-the-scenes look at how we brew the world famous Budweiser Lager Beer.
On the Merrimack Beermaster Tour, you will visit the Bud Light Lounge, Brew House, Lager Cellar, Ale Cellar, Finishing Cellar, Quality Assurance and the Packaging Facility. Guests 21+ will enjoy a sample directly from a Finishing Tank. Please note, machinery may or may not be in operation depending upon production and maintenance schedules.
Reservations are required. The Beermaster Tour costs $35 for guests 21+ and $10 for guests 13-20. Guests under 13 are not permitted on this tour. This tour lasts approximately 2 hours.
· All Guests must be wearing long pants (all the way to the tops of the shoes) and Flat, closed-toe/heel shoes. Capri Pants, shorts and skirts are not permitted on this tour.
· Short/long sleeve shirts are required. Sleeveless Shirts and tank tops are not permitted.
· Temperatures change dramatically from hot to cold areas, so a light jacket is recommended.
To commemorate your experience, a variety of gifts are provided to you as our guest.
Hear Ye! Hear Ye! Do you know what it takes to be a true friend of the crown? Come join us for our #1 brewery experience and learn about the history and brewing process of the #1 selling beer in the world!
On this tour guests will visit the Brew Hall, Lager Cellar, Ale Cellar, Finishing Cellar, and overlook the Packaging Facility. Guests 21+ will enjoy a sample of Bud Light directly from a Finished Beer Tank. This tour concludes in our Hospitality Room with an additional sample of a locally brewed product.
The Bud Light Tour costs $10 for guest 21+, $5 for guests 3-20, and children 2 and under are free. This tour lasts approximately 75 minutes. .
For a more intimate experience with family and friends, reserve a PRIVATE Bud Light Group Tour. Your group will visit the Brewhall, Beechwood Aging Cellar and overlook the Packaging Facility. Guests will also sample directly from a finished beer tank and get a souvenir glass! This tour concludes in our Hospitality room with two additional samples. This 75 minute experience is limited to 30 of your closest friends of the crown! Dilly! Dilly!
For a more intimate experience with family and friends, reserve a private group tour. This experience follows the same route as the Complimentary Tour, while providing your group an exclusive, in-depth look at the 7-Step Brewing Process.
At the conclusion of the tour, those 21+ will have an opportunity to taste some of our quality products in the Hospitality Room. Soft drinks are also available.
Private tours are for groups of 15 or more. Tours are $10 a person for groups of 15-24 and $250 for groups of 25 - 50 guests. Reservations can be made by calling 603.595.1202.
Get your growlers filled in the Gift Shop. For current availability call us at (603) 595-1202.
We are proud to offer the men and women of our Armed Forces a Military discount in our gift shop. Just present a valid Military ID to receive your discount.
Also, be sure to inquire about our special program for guests celebrating their 21st birthday.
Be sure to check out our gift shop for the latest Budweiser, Bud Light, Michelob Ultra and many more brands for merchandise, including apparel, hats, glassware, culinary items, novelty items and much more. Each gift shop has a variety of Anheuser-Busch beers, including a display that allows you to create your own six-pack. You can also shop online at ABGiftShop.com by clicking the link below. (Malt beverage products available in stores only.)
The gift shop closes one hour after the last tour. Hours subject to change.
The Merrimack Premium Outlet Stores are right across the street from our Merrimack brewery.
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