No matter which experience you choose, all of our signature experiences give you exclusive insight into the people, passion and tradition of Anheuser-Busch. You will leave every tour with a sense of history and brewing knowledge unmatched by other brewery experiences.
Buses and group-tours are always welcome! Please call 904.751.8117 for tour options and reservations.
Our self-guided tour offers visitors of all ages an in-depth look at the story of Anheuser-Busch, and guests will hear about what it takes to brew beer at the Jacksonville Brewery.
On your tour, you will learn about how we use the finest ingredients, observe the art of brewing and experience the advanced technology as you follow the making of Budweiser through the 7 Steps of the Brewing Process. Along the way you will also explore the rich history and heritage of Anheuser-Busch.
At the completion of your self-guided tour, guest 21+ can purchase our beers in the Tap Room. Soda and food items are also available.
These tours can be enjoyed at any time during business hours. Please call 904.751.8117 to inquire about special group rates.
Have you ever wondered how we brew the best-selling beer in the world? Whether you are a casual beer drinker or a passionate homebrewer, this is the experience for you!
Your 90 minute tour will consist of learning about our quality ingredients, the history of Bud Light’s ascension to #1, and a variety of samples throughout the brewing process. Is that not enough for you? How about a private meet and greet with one of our brewing managers who will take you through the daily ritual of tasting our beer to ensure its freshness and quality.
Great for team building or your next special occasion!
Souvenir hat and pint glass are included.
Call 904-751-8117 for more details.
Tickets are $40 / Ages 21+ / Limited to 10 guests / Every Thursday @ 12:00 pm / Close-toe shoes required
Accompany a guide through a more in-depth and comprehensive tour experience, including details of our brewing heritage and state of the art technology. Other highlights of this tour include an oral history of our company from its birth through prohibition.
At the completion of your Guided tour, all guests 21+ will receive a tasting glass and choice of beer in our Tap Room.
Cost for this tour: $10.00 for guests 21+ (I.D. required), $5.00 for ages 8 – 20, 7 and under free (1 soda or water provided to guests under 21)
Guided Tour times are Thursday, Friday and Sunday at 11:00 a.m., 1:00 p.m. and 3:00 p.m.
Saturday Tour times are 10:00 am, 11:00 am, 12:00 pm, 1:00 pm, 2:00 pm, and 3:00 pm.
Stimulate your senses and satisfy your curiosity as you explore the art of brewing on the Jacksonville Beermaster Tour. The tour provides a unique opportunity to experience a behind-the-scenes look at the brewing of Budweiser.
On the Tour, you will visit the Brew Hall, Primary Fermentation Cellar, Lager Cellar, Packaging Facility, Quality Assurance and Finishing Cellar. Guests 21+ can enjoy a sample directly from a Finishing Tank.
Reservations are required. The Beermaster Tour costs $30 for visitors ages 21+ and $20 for visitors ages 13-20. To commemorate your experience, a variety of gifts are provided to you as our guest.
Flat, closed-toe shoes, like a tennis shoe or a hiking shoe, are required. All shoes must have a closed toe and closed heel.
Temperatures change dramatically from hot areas to cool areas, so a light jacket is recommended.
When you visit the Brewery Floor, machinery may or may not be in operation depending upon production and maintenance schedules.
Beer School is a fun, interactive and informative experience that explains the steps for beer appreciation. The class introduces you to a variety of beer styles, ingredients, proper pouring techniques and food-pairing suggestions. Discover your new favorite beer as you participate in a taste panel led by an official Beer School instructor.
This program is limited to guests 21+, and is offered on a first-come, first-served basis. The cost is $15 per person, which includes the class and branded merchandise.
We are proud to offer the men and women of our Armed Forces a Military discount in our gift shop. Just present a valid Military ID to receive your discount.
Also, be sure to inquire about our special program for guests celebrating their 21st birthday.
Be sure to check out our gift shop for the latest Budweiser, Bud Light, Michelob Ultra and many more brands for merchandise, including apparel, hats, glassware, culinary items, novelty items and much more. Each gift shop has a variety of Anheuser-Busch beers, including a display that allows you to create your own six-pack. You can also shop online at ABGiftShop.com by clicking the link below. (Malt beverage products available in stores only.)
Gift Shop closes one hour after the last tour. Hours subject to change.
For additional savings, be sure to print this coupon and bring it with you when visiting the Gift Shops.
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