No matter which experience you choose, all of our signature experiences give you exclusive insight into the people, passion and tradition of Anheuser-Busch. You will leave every tour with a sense of history and brewing knowledge unmatched by other brewery experiences.
The Biergarten is a truly unique space where you can enjoy the New Hampshire countryside as you kick back and enjoy our premium beers and light fare from our menu. (*Limited menu available during special events)
The Biergarten is an unforgettable venue for special occasions and private events. If you would like to reserve The Biergarten for a private event, please contact us at MerrimackBreweryTour@budweisertours.com for more information.
Phone Number: 603-595-1282
Mon - Sat: from 11 am - 8 pm
Sun: from 11 am - 6 pm
None at this time.
Sorry for any inconvenience these closures may cause.
This experience is a journey for your senses as you follow one of the world’s finest beers through its signature 7-Step Brewing Process.
From the finest ingredients to the finished product, visitors of all ages will learn about the history and the making of Budweiser. At the conclusion of the tour, those 21+ will have an opportunity to taste some of our quality products in the Hospitality Room. Soft drinks are available as well.
You will also experience a rare, up-close meeting with the world-famous Budweiser Clydesdales when you visit the Clydesdale Hamlet and you have the option to snap some pictures of the horses in their stalls or in the paddock area.
The complimentary tour is offered throughout the year. Check daily schedules upon your arrival for tour times.
For a more intimate experience with family and friends, reserve a private group tour. This experience follows the same route as the Complimentary Tour, while providing your group an exclusive, in-depth look at the 7-Step Brewing Process.
At the conclusion of the tour, those 21+ will have an opportunity to taste some of our quality products in the Hospitality Room. Soft drinks are also available.
Private tours are for groups of 15 or more. Tours are $7 a person for groups of 15-35 and $250 for groups of 35 or more. Reservations can be made by calling 603.595.1202.
Stimulate your senses and satisfy your curiosity as you explore the art of brewing on the Anheuser-Busch Beermaster Tour. This tour gives guests a unique perspective, providing a complete behind-the-scenes look at the brewing of Budweiser.
On the Merrimack Beermaster Tour, you will visit the Brew House, Lager Cellar, Packaging Facility, Quality Assurance and Finishing Cellar. Guests 21+ can enjoy a sample directly from a Finishing Tank.
Reservations are required. The Beermaster Tour costs $35 for visitors 21+ and $10 for visitors ages 13-20. Guests under 13 are not permitted on this tour. All guests must wear long pants and closed-toe shoes for safety.
To commemorate your experience, a variety of gifts are provided to you as our guest.
Long pants all the way to the tops of the shoes are required: no
capri pants or ankle pants, no skirts and no shorts please.
Flat, closed-toe shoes, like a tennis shoe or a hiking shoe, are
required. All shoes must have a closed toe and closed heel.
Short or long-sleeved shirts are required. No sleeveless shirts
or tank tops please.
We will ask you to remove any dangling jewelry.
Temperatures change dramatically from hot areas to cool areas, so
a light jacket is recommended.
When you visit the Brewery Floor, machinery may or may not be in operation depending upon production and maintenance schedules.
The Day Fresh Tour is an eye-opening look at the journey of a beer from “Seed to Sip.” Guests will visit the Brewhall, Beechwood Aging Cellar, overlook the Packaging Facility, and more. Guests sample directly from a Finished Beer Tank and keep the souvenir glass.
This experience lasts approximately 1 hour and 20 minutes. Tickets are $10 for guests 21+ and all guests aged 20 years old and younger are free. Every Wednesday is "Buy One Ticket, Get One Free". Use coupon code "Hops" at checkout.
We are proud to offer the men and women of our Armed Forces a Military discount in our gift shop. Just present a valid Military ID to receive your discount.
Also, be sure to inquire about our special program for guests celebrating their 21st birthday.
Be sure to check out our gift shop for the latest Budweiser, Bud Light, Michelob Ultra and many more brands for merchandise, including apparel, hats, glassware, culinary items, novelty items and much more. Each gift shop has a variety of Anheuser-Busch beers, including a display that allows you to create your own six-pack. You can also shop online at ABGiftShop.com by clicking the link below. (Malt beverage products available in stores only.)
The gift shop closes one hour after the last tour. Hours subject to change.
Click the coupon link above and receive 20% off your purchase in the brewery gift shop! Save on hats, shirts, glassware or any of the wide selection of Budweiser and Anheuser-Busch merchandise (excludes beer and snacks).
PLUS when you visit our gift shop, you will receive a VIP Coupon Book for the Merrimack Premium Outlet Stores across the street from our brewery. There are 100 stores with everyday savings of 25% to 65%. This valuable coupon book gives you added savings.
You must be of legal drinking age to enter this site
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