A time of change for the American brewing industry, Prohibition forced more than half of the country’s brewers to shut their doors forever. Instead of closing its doors, Anheuser-Busch chose instead to diversify beyond beer.

With ingenuity and resolve, the company produced more than 25 different non-alcoholic products, such as truck bodies, ice cream, and soft drinks that successfully guided it through the years of Prohibition, 1920-1933.

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