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Eberhard Anheuser purchased a struggling St. Louis brewery in 1860 and renamed it E. Anheuser and Co. He soon met Adolphus and introduced him to his daughter, Lilly. A year later, Adolphus Busch married Lilly Anheuser and in 1864 joined his father-in-law's brewery as a salesman, later becoming a partner and finally president of the company. In 1869, he purchased half ownership in the brewery. In 1876, he and his friend, Carl Conrad, created Budweiser—using time-consuming, traditional methods and only the finest barley malt, hops, and rice. Budweiser was a lager beer that succeeded beyond anyone's expectations. The company was renamed Anheuser-Busch Brewing Association in 1879, and Adolphus became president the following year. He continued as president for 33 years and is considered to be the founder of our company. |
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